The Art of Conversation
Any artist would probably argue that he or she is born with an insatiable desire to create. And while the initial goal may be be simply to create, the artistic process does not end when the paint is dry, when the metal is cool, or when the last word hits the page. In fact, it has only just begun.
I believe that connecting to an audience is one of the most important, if not the most essential aspects of designing and creating. At Fashletics we express what is important to us through visual means in hopes of conveying a message that will fulfill and impact the lives of others.
When I started Fashletics almost three years ago, it was quite a departure from the more sculptural type of work I was doing at the time. I was afraid that moving away from gallery-style pieces would leave me feeling like less of an artist. As Fashletics grew, I realized that feelings of "less" were nonexistent. I became more engaged with my customers, more passionate about my life as it relates to health and fitness, and more excited about sharing this message with others.
Aside from creating jewelry for the CrossFit community and fitness enthusiasts, our goal at Fashletics is to generate and take part in conversations that will inspire others to embrace their strength, to take on challenges, and to reap the rewards that come from dedicating oneself to a healthy lifestyle.
Here is just one example of how such a "conversation" was inspired, how it grew, and how it has the potential to continue to influence and empower an infinite number of women.